Own the niche in the opening
The homepage names reefer LTL, FTL, temperature-controlled transport and the Okanagan immediately, aligning the offer with high-intent regional searches.
Client case study / Live website
From zero online presence to a 20-lead monthly run rate
A search-led website for a niche reefer trucking company, built to turn regional service intent into qualified B2B enquiries.
Website strategy / Design and development / SEO and lead generation
Custom website / Responsive build / Search-led content
Reported website enquiries
- 0
- Website leads before launch
- 10
- Approx. leads in month one
- 15
- Approx. leads in month two
- 20
- Monthly lead run rate by month three
01 / The challenge
The business problem behind the page.
Valley Fresh Express entered the project with no website-generated leads and no meaningful online presence. The market was unusually specific: B2B buyers searching for refrigerated LTL, FTL and temperature-controlled transport along the Vancouver and Okanagan corridor. The site needed to establish trust quickly while making a narrow service geographically discoverable.
02 / Search and design direction
A site structured around real buying intent.
The website was structured around the language buyers use: reefer transport, temperature control, service corridors, industries and quote intent. Clear route coverage, operational detail and direct answers replaced generic trucking claims. The visual system uses the client fleet and location context as evidence, while every primary path leads toward a quote conversation.
03 / Conversion decisions
Turn operations into proof
Routes, service areas, industries, equipment context and response details help a logistics buyer qualify the carrier before making contact.
Build search depth around real demand
Dedicated service, industry, area, FAQ and article content creates useful entry points without manufacturing thin location pages.
04 / What was built
The system beyond the homepage.
- Outcome-led regional homepage
- Reefer LTL, FTL and temperature-controlled service pages
- Industry-specific transport pages
- Vancouver and Okanagan service-area coverage
- Operational FAQs and search-led articles
- Direct quote and contact paths
Results note
Lead figures are based on the project owner's count of enquiry notification emails received from the website. No CRM export or independent audit was available.
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Website design and development
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Related guide
The website redesign checklist
Read the practical strategy that supports the decisions shown in this study.
Concept study
A consultancy website rebuilt around booked calls
Unsolicited concept redesign showing how a typical consultancy site converts more visitors into discovery calls.
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