Show the work at useful scale
Project imagery is large enough to inspect, with scope and material details attached to each example.
Concept study / Not client work
A trades website that makes quoting effortless
Concept build for a renovation company: photo-led proof, area coverage, and a quote form that people actually finish.
Design / Development / Lead-gen forms
Next.js / Tailwind CSS
01 / The challenge
The business problem behind the page.
Home-service buyers need confidence before they share an address, budget or phone number. Many trade websites ask for a quote before showing enough workmanship, service-area clarity or process detail to make that request feel safe.
02 / Art direction
A visual system with a job.
The concept uses large, inspectable project photography and a practical editorial layout. Warm materials establish craft; vermilion red marks decisions and calls to action. The design avoids luxury vagueness and focuses on the questions homeowners actually ask before requesting a visit.
03 / Conversion decisions
Qualify service area early
Location coverage and project types appear before the quote form so unsuitable enquiries filter themselves out.
Split the quote into two steps
The first step asks only for project basics. Contact details come after the visitor sees that the company is relevant.
04 / Proposed page plan
The system beyond the homepage.
- Photo-led homepage
- Service and project-type pages
- Project gallery with scope notes
- Area coverage and availability
- Two-step quote request
Integrity note
This is a self-initiated concept study. It does not represent a commissioned client, live business, testimonial or measured commercial result. Technical outcomes refer only to the concept build where stated.
Continue exploring
See the thinking from another angle.
Relevant service
Website redesign
Explore the scope, process and commercial details behind this kind of engagement.
Related guide
The website redesign checklist
Read the practical strategy that supports the decisions shown in this study.
Another client project
From zero online presence to a 20-lead monthly run rate
A search-led website for a niche reefer trucking company, built to turn regional service intent into qualified B2B enquiries.
Start here
Bring us the business problem, not a design brief.
We will turn the goal into the structure, content, interface and build needed to support it.
Projects from US$2,500 / 6-month fix guarantee / 50/50 payment terms